Below are letters written to you all (yes, you!) from both Rand and Sarah. You know, give a percentage that you would assign if you were giving an overall assessment of the importance of this factor in Google's ranking algorithm. The MozBar is a free browser extension that provides on-page access to Moz’s link metrics and site analysis tools. Establish a process for keyword research. Specifically, I have five tactics for you that go beyond the traditional "I'm going to put my keyword in the title tag. A suspicious death, an upscale spiritual retreat, and a quartet of suspects with a motive for murder. But alas. Google Keyword Planner uses "buckets" to group keywords by traffic volume. Theory #1: Snippets aren't featured based on organic search ranking factors alone. For the next several months the company is focused on (1) Increasing retention by making happier customers, (2) Acquiring new customers by improving the funnel and driving high-quality traffic to the site, (3) Getting to 80% GPM, and (4) Launching and learning from our v. In the next screen, you’ll need to give your dimension a name, select a Scope (hit, session,. On July 12th, 13th, and 14th, join. Like your value proposition, your content is a big motivating factor for your users. Here's why. de. Empathy is about putting yourself in their shoes. 2) Use pop-up and slide-in forms the right way. Firstly: Behavior > Site Content > All Pages > Paste in your URL. Note that "bad" doesn't mean low-authority links. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. This is usually accomplished via a series of bookmarking icons placed. So I. I have ambitious goals for Moz and it feels fantastic to get more support on our journey. Tweets (single) Across the 10,000 SERPs in our data set, over half (51%) had less than 10 traditional organic results. Think. On December 3rd, Google announced that they were rolling out the latest Core Update. Do continue to fix broken links, because we don't know which links Google isn't counting, and there are several, often many instances where it does work and you can see a benefit. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In this week's episode of Whiteboard Friday, Jo Cameron — Moz’s Learning Team Manager — dives into the process of addressing and capitalizing on traffic spikes, including how to determine where traffic is coming from and what to do with the increased attention. You can either choose between a goal Template, or Custom. The new digital economy has created a. In this case we opted for the scholarship. You should delete/override the existing dummy data. As we all know, infographics are large images that contain a lot of information for an individual to digest. Please join us in wishing Marc great success as he builds a team and a business. Also ask for their bio/resume/credentials and look the person up on LinkedIn. The first step is reach. In today’s episode of Whiteboard Friday, Tom covers a more advanced SEO concept: crawl budget. For accessibility, the ability to be able to order from a menu or read this playbill is more than a short-term problem. 2. 1. If you'd like to learn more about how we (and other link building experts) go about things, we'd love to see you at Linklove. Exact match domains have always been the source of a lot of contention among SEOs. No matter what topic modeling technique you choose, all rely on discovering relationships between words and phrases. Of that 500ms, a roundtrip network latency of no more than 100ms is recommended. I have some big news to share with you. 5. DO fix broken links. They sit back passively, and they wait for people to find their social media site. Try something more creative. Links – Raw number of links (SEOmoz data) Deep Links - % of root domains that link to content that isn’t home page. Today I want to take a closer look at the tool I created recently - Niche Analysis Tool. One is called lexical, which is basically the semantic relationships between words and phrases. 57%. A career in technology was the last thing on her mind. Myth #7: Google My Business is a citation. Moz DataDespite rumors to the contrary, asking for a reply or using email templates or sample letters is not the best path to ensuring your emails draw more than a yawn. Spam Score is a proprietary Moz metric that looks at a bunch of on-page factors, and those have been incorporated into the. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Pronunciation: TEAM-oh-fay MOZ-gov. 5. Moz. Highlight valuable points to increase conversions on service web pages and product pages. Develop scalable keyword lists and keyword clusters. , online data, analytics, and research, etc. Add your robots. R LRD - Number of Linking Root Domains to the DOMAIN. a. This gets tough. The interesting thing about assessing content is that it never really ends. In today's post, Will Critchlow shares a training module on robots. Unless you were directly working with the client who you are writing the case study about, you will need to conduct a few interviews to get a full picture of the who, what, how, and why of the engagement. While we've always supported our employees' choices to be vocal about the issues for which they're passionate and have done our best to live by the TAGFEE values (as imperfect as that attempt may be), we have rarely directed the attention of our. Brands have saved millions of dollars by implementing remarketing strategies. Repeat visitors +50%, conversion rate +51%, and and time on site +300% = 7x more awesome! A few closing notes on our remarketing strategy: Basically, we buy a truckload of impressions ever month. Step 4: Speak up for support. Howdy Moz fans, and welcome to another edition of Whiteboard Friday. Listed below are the benefits of opting for a reasonably-priced service provider: You get good services without spending too much money on hosting your site – the amount can be as less as $5 a month. Create keyword funnels. This year's MozCon is right around the corner, and we couldn't be more excited! If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space, or even your sofa. And that is what that research shows, right, that essentially folks who invest in marketing, in sales during a recession tend to outperform and more quickly outperform their competition as markets resume. For the last 5 years, SEOmoz has lived by a set of core values collectively referred to as TAGFEE. Obtainability: Bots’ ability to access information and parse your content. As of this filming, both tools still exist. Step 1: Search for clues in the long tail. Over the. Moz API Power your SEO with our index of over 44 trillion links. Without an organizing principle, a spreadsheet full of keywords is a bottomless to-do list. In 2020, Moz found that 66% of local business owners and marketers listed conversions and revenue as their top priorities. He offered a bit more background in a recent interview with Contently: Whether you’ve just made a new hire at your agency, or your team simply wants to save time by having the most common local SEO resources, FAQs, and solutions all in one spot, the SEO’s Local Search Cheat Sheet is free to download and easy to print and share. Third tactic here, last one, you can use sort of two styles of keyword research. For quite some time, EMD’s have offered a competitive advantage for SEO’s who understood how to use them. So here are my five best practices. Hank: According to Demand Curve, email marketing has a higher ROI than any other form of publicity, can drive 6x more conversions than Twitter posting, and is 40 x more likely to be noticed than what a company posts on Facebook. II. Below are letters written to you all (yes, you!) from both Rand and Sarah. The REP consists. Google provides us with a number of tools. If the goal is to deliver emails that consistently get responses, your brand must first focus on being authentic, sincere, and empathetic, putting the needs of the person on the other. Seed keywords. txt commands in the “Edit custom instruction of robots. That doesn’t mean that you can’t sugarcoat your outreach. The analysis & recommendations phase. Every test should be repeatable and repeated multiple times. While absolute conversion rates vary wildly by industry, unicorns always outperform donkeys by 3–5x regardless of industry. Through the ups and downs (and there have been plenty of both ), there haven't been many constants in my life—my wife, Seattle, and, strangely enough—you, the Moz community. 4. In this week’s episode, MozCon 2022 speaker Crystal Carter talks you through the different optimizations that you can make for visual search, and the kinds of. So number one, try to favor repeatable content ideas. So this is something where we've actually seen the caption be more important than the alt attribute when it comes to Image Search. Three examples of great abandonment emails. 4°F: We measured above-average ranking flux in the three days prior to the update announcement, and a few days. 1 is in alpha testing as I write. However, you can customize a few settings before you do so. If you want to rank for anything that's even remotely competitive, the chances of finding a website ranking without external links is very rare indeed. I'm going to put my keyword in the URL", those kinds of things. Google+ even beats SEOmoz and my own blog. Using Roger to reject faulty credit card numbers or inform users of a problem with a tool directly contrasts with positive. In May 2020, Google announced that three specific performance metrics, called “ Core Web Vitals ,” would be explicitly used to measure page experience. Darren Miller, a network security consultant, has written an easy-to-grasp piece on exactly how password cracking is done. Leading Indicators: These metrics add value to the story by exhibiting a correlation with the KPIs. 1% on October 25th. On December 3rd, Google announced that they were rolling out the latest Core Update. 4. 4. What we are saying is brand activity and promotion, among other things, support organic rankings. Import your top 20 report into the tab named [Input] Top 20 Ranking Report, pasting into cell A1. Step 1: Build the “Big List”. Any activity that is done without a goal is essentially a hobby, which is fine. Add internal links to bullet points to help guide customers through the buyer's journey. com: Free SEO Tools. com = 13. Find the “Store View” you want to adjust and select “Edit”. The original has been read over ten million times, a mind-boggling and truly humbling number. txt to help you understand the value of robots. This is specified by the User-agent: * that begins our commands. Moz Keyword Explorer (5 mins) Step 1: Create a new list. Firstly, neither of these variables has a particularly strong correlation with rankings — a perfect correlation would be 1, and I’m finding a correlation between Domain Authority and rankings of 0. Categorizing all the data. And Moz is making it available to you. What I'm going to show you today is not going to be perfect. K. From a consumer perspective, Moz was just a lovable blue monster. Adding all of your keywords to a single spreadsheet makes it easier to. Now, the reason you want to do the multiple tests is because you want to be assured, confident that it was what you changed that did it. When managed properly, citations are meant to be conversion and revenue engines. Pop-ups have been vilified in the last few years — and quite understandably, too. The SEO software world's on-page suggestions, Moz's included, are far behind Google sophistication in this sense, but you don't have to be. First one, starting out is this idea of semantic connectivity. DmT – Domain mozTrust, SEOmoz. 5. However, the key takeaway from this is experiment is to refrain from using unsolicited search traffic for ranking gains. There are more actions that are beneficial to Moz that should also award points to users. Brand Authority uses two core Moz strengths: (1) Our deep knowledge of search results and rich search features, and (2) Our massive database of search volume information. " They get 0 points if they aren't the winner. So first of all, a concept that you are probably familiar with is the idea of seed keywords. Compare SEO Products See which Moz SEO solution best meets your business needs. You see longer title tags in the wild more often. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. May 29, 2013. The truth is that, paradoxically, organic channels bring more traffic to SMM-focused blogs than to SEO-focused ones. At Moz, our longtime TAGFEE code calls on our company to be transparent, and we consider it essential to speak openly about the factual history of the places we live and work. Highlight valuable points to increase conversions on service web pages and product pages. The first is from Rand: Dear Moz Community, Wow. Probably the most common misconception is that the XML sitemap helps get your pages indexed. Be sure the URL you enter includes a UTM parameter for tracking purposes. The three tools that have that are Moz, Ahrefs, and Majestic. 2014 Stat: Moz staff edited 622 blog comments for spammy links, TAGFEE wording, etc. Download and install Python, version 3. ”. json file. We focus on search engine optimization. Investigating Traffic Upticks. At Fractl, our marketing team puts together case studies based on interviews with clients and the internal. “This one is maybe more of a mis-labelling problem than a myth, but your listing at Google isn’t really a citation. org vocabulary is structured is with different “types” (Recipe, Product, Article, Person, Organization, etc. On average, companies that use marketing automation have 53% higher conversion rates and an annual revenue growth rate 3. The top 20 ranking report can come from any rank tracking tool, for example STAT, Rank Ranger, Accuranker, Data For SEO, etc. "Social media marketing" takes the bottom spot with an average salary of $57,000. For example, if you rank position #3 for a term with 1,000 monthly searches and position #1 for a term with 100 monthly searches, you would do the following math to get SOV: Keyword 1: Position 3 CTR 9. However, the key takeaway from this is experiment is to refrain from using unsolicited search traffic for ranking gains. So, to clean up the data, I removed the following: Paths with conversions < 5. Third tactic here, last one, you can use sort of two styles of keyword research. The common thread is joining the community by partnering with local organizations, but the benefits themselves vary widely. The final prioritization decision should take into account all of the pieces above, plus the company culture and goals. At Moz, we follow a “TAGFEE” code: transparent, accountable, generous, fun, empathic and exceptional. The more matches you have, the more likely your ad will show on a voice search that includes words like “a” and “me” and “for. 1. The Maps-based results are delivered in a manner that show users desire discovery and browsing. Moz has a tradition of sharing its financials (check out 2012 and 2013 for funzies). This year, with the help of Moz's data scientist Dr. The hotter and stormier the weather, the more Google's algorithm changed over the. On December 3rd, Google announced that they were rolling out the latest Core Update. e. You should delete/override the existing dummy data. Next the new Domain Authority incorporates spam detection. At Fractl, our marketing team puts together case studies based on interviews with clients and the internal. In this case we opted for the scholarship. Keyword 2: Position 1 CTR 34. Know enough about the problem, the site, and the available solutions to recommend the best strategy. The worst case scenario, a search for "Disney stock," pushed #1 all the way down to 976px. Your goal in this first phase of keyword research is to gather every keyword that your business would want to appear for. In this example, we have simply added the potential revenue from that keyword and keyword difficulty from the SEOmoz tool of the same name. Give your goal a name (ex. 76. On keyword #2, all of the PPC goes to a second level page. Instead of revising individual pages, fresh websites often add completely new pages over time. This week we're chatting about is it possible to have good SEO simply by focusing on great content to the exclusion of link. Surrounding text content. March: Google launches several COVID-related features. A keyword research tool like Moz Keyword Explorer will do the trick! This tool allows you to find new keyword ideas two main ways: by typing in a word or a phrase and getting back related keywords (the “Explore by Keyword” feature):. Ten years. Contact Form Submission) and choose a type. " This will run a crawl of only the URLs from the Internal Link report. The long tail of search demand has been around since the dawn of web search and, since that time, search marketers have been attempting to tap into the powerful stream that high quantities. As you make edits you’ll tend to deviate more and more from your initial strategy. Now when I say "related topics and. It was a huge year for Moz! We worked hard to make our tools the best they can be, continue our TAGFEE legacy, and develop fancy new things for you to use toward the ever-important goal of better marketing. Preferably, if you can, you actually want to turn the test on and off for the same kinds of pages. Repeatable content ideas. It’s an important component — you need both volume and CTR to work out how many clicks might be available — but on its own, it’s a little suspect. At this point your initial review is complete and you should be ready to edit. Step 3: Once the asset is created, pitch it to a local newspaper. com and I can view that Search Console account under admin@email. Otherwise, what tends to. So funnel testing is testing all the way through the funnel, from acquisition at the SEO end to conversion. Projecting the fairly stable trend line forward, the data suggests that HTTPS could hit about 65% of page-1 results by the end of 2017. Click on the whiteboard image above to open a high resolution version. The more in-depth, well-researched posts you publish on authoritative blogs, the more chances you will get to communicate and interact with people. Compare SEO Products See which Moz SEO solution best meets your business needs. Over time, you can become an authority in eyes of your target audience. Take these steps, in this order: 1) Each agency has a different hierarchy. 5. 3°). The company’s launch of Apple Business Connect. Moz News. Case Studies Explore how Moz drives ROI with a proven track record of success. This is a more important step than it is in desktop optimization, since phones have less computing power and heavy coding and/or images will lead to an even slower mobile user experience. Mozcast, pictured above, captured a drop from 39. While GTM is, obviously, a Google product, it’s hardly limited to just working with tags for other Google services like AdWords. This is important for SEO starting out on a budget, or small business owners who want to learn to audit a small site on their own. Mobile voice search is three times more likely to be local-based than text search. Not just the "Account Manager" or the "Sales Rep". Sympathy is when you feel compassion, sorrow, or pity for what the other person is going through. Comparing the Top 4 Retargeting Companies. You folks support each other immensely, and that's nowhere as apparent as in how you interact. In some ways, the purpose of this report is to give you an inside. 24 was 1. We're running our dedicated link building conference in London on Friday 30th March (costing £449 - or £349 with the SEOmoz PRO discount) and in Boston on Monday 2nd April (costing $699 - or $549 with the SEOmoz. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The shortcoming of this approach is that 1–4 are often hit or miss. Input your domain in the top and the domains you want to mine link ideas from in the fields beneath, as depicted below. The truth is that, paradoxically, organic channels bring more traffic to SMM-focused blogs than to SEO-focused ones. Improving the title or H1 of the URLs yields a 9% increase on average. Our study used quadratic mean calculations on the Spearman correlations. Moz API Power your SEO with our index of over 44 trillion links. We collected data from over 3,700 marketers spanning more than 80 countries around the globe. In the past, if you wanted link metrics for hundreds. This week we're chatting about is it possible to have good SEO simply by focusing on great content to the exclusion of link building. Booth, tent, or table at event. With nearly 30 trillion links in our index, you can rest assured that we will find most of the bad backlinks with which you should be concerned. That tells them that the page is probably high quality because it's reference-worthy. Prioritizing SEO actions. But you're going to have to tweak this. So, this post will be a more focused examination of a site I have deep familiarity with, including three case. Using simple screen capture software like Jing, you can take. This is a graph of just the 7-result data: SERPs with 7 results were an anomaly prior to 8/13, with the system tracking a maximum of one (0. On keywords #1 and #3, which has the most data, about half of the PPC goes to the home page, while the other half goes to a second level page. One easy way to repurpose your graphic is to chop it up into smaller images that can be shared on sites like Flickr, Photobucket, SmugMug, and many other image sharing sites. The Moz Story Moz was the first & remains the most trusted SEO company. When told that writing for the Web is different to writing for print publications, the understandable reaction of many journalists is that it shouldn’t make any difference; we’re writing for people, not machines, they say. The results showed that every second you can shave off your page load speed has intense conversion rate. Sympathy is understanding and perhaps feeling bad for the struggles that someone may be experiencing. Inbound in the app ecosystem comes in many different flavors, including search, social, top charts, web-to-app, and more. Become An Expert. We all know that featured snippets provide easy-to-read, authoritative answers and that digital assistants love to say them out loud when asked questions. 41 billion. Total SOV = 127. In the following short video, Rand Fishkin (a. 5 Data Insights into the Headlines Readers Click. Generally speaking, if you don't have the keyword at least a couple of times in the content of the page, unless you have an extremely visual page or an interactive page with almost no content, which maybe that would fall in the 5%, you should definitely be hitting that. For example, a “Recipe” Type includes. com, that’s the account I’ll sign into. This post was originally published on the STAT blog . 1 Local. 1. To do this, you can perform the following steps: In the Admin sidebar, navigate to Content > Design > Configuration. D) Build your brand's perception, trust, and potential to convert visitors. The acronym represents the values we hold to be more. However, most of these are intentional. If someone sees a large brand publish a piece of content, the very presence of the brand on that content already helps it stand out from the glut. Using that framework, in order to get a. When Fresh Web Explorer finds new mentions or links, you receive an email within 24 hours. In this Whiteboard Friday, Rand covers the tactics that will help your content. Apple Maps: Moz Local customers should know that you can add up to 100 photos to your dashboard and we’ll distribute your images to Apple Maps. Step 2: Develop the on-page asset needed to support it. g. I use the table on the right to transform the data in a few key ways. So far, Day 2 (April 22nd) has shown the hottest temperatures, hitting 79. " That's work that you need to do. Why do we do it? Moz gets its strength from the community of marketers and entrepreneurs that support it. November 22nd is when SISTRIX's dataset starts to notice the increase, and it was over 50%. " Then, click "Upload List" and "Paste. The interesting thing about assessing content is that it never. Joel recommends using a simple-colored background and highly visible 42-point font size for turning this image into a CTA button-style graphic. Victoria is the capital city of the Canadian province of British Columbia, on the southern tip of Vancouver Island off Canada's Pacific coast. We asked them, based on these sort of thematic clusters of ranking elements, things like domain level link authority versus page level keyword agnostic features, weight them for us. Otherwise, your relevance and your conversion get really hard. 1% higher compared to companies that don’t. A short time ago, Moz released the 2014 Industry Survey results. Goodbye SEOmoz. 76% * 100 = 34. 16, 2013. That said, it's interesting that Moz email and social media subscribers who weren't Moz Blog readers felt motivated to take a survey entitled "Moz Blog Reader Survey". By replacing the *, however, we can design rules that only apply to specific named robots. Matt Peters and the Moz Data Science Team measured the correlation between Google +1s and higher rankings. Interpreting core updates can be challenging, but are there any takeaways. After connecting with people during the online conference, you'll want to follow up with them and stay in touch. Domain Analysis; Keyword Explorer; Link Explorer; Competitive Research; Learn SEO This year's MozCon is right around the corner, and we couldn't be more excited! If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space, or even your sofa. " Google's December 2020 Core Update: By the Numbers. 22 billion sites. You can ask them to link to your site and share the content through social media. The region sees some of the country's mildest weather and the driest. But you're going to have to tweak this. High amounts of traffic. com – the Google weather report. Guest blogging can act as your doorway to gaining status as an expert in your field. Long-tail SEO encourages us to let go of vanity, because high-volume, so-called “vanity. Your initial review. Once the data is in view, sort by and evaluate average monthly search volume: Woohoo!For example, if you rank position #3 for a term with 1,000 monthly searches and position #1 for a term with 100 monthly searches, you would do the following math to get SOV: Keyword 1: Position 3 CTR 9. At Path Interactive, we conducted a survey of 1,400 respondents to better understand how they search, how they feel about Google’s search. There's a bunch of tools, like Sitebulb, Moz Pro, and Screaming Frog, that can allow you to analyze your technical SEO issues involved. 3. However, most of these are intentional. Timofey Mozgov. E. Here are a few reasons to use bullet points in your content to boost on-page SEO: Break content up and make blocks of text easier to read on mobile devices. It’s rewarding to have such a large survey group; as this report details in high relief, the work of marketing a single business location can pass through a dozen hands. True to its TAGFEE values, Moz is dedicated to helping people do better marketing by providing online marketing tools, tutorials, and educational resources. Why It's a Bad Idea to Only Create Content for Your Specific Target Audience. For example, I could have used West Elm, which does generally modern furniture as well, but they're. The move to Moz isn't purely a branding change. And according to Econsultancy, even the most basic abandon and browse emails pull in over 31% higher transaction rates. Let’s dig into why. Solution 3: Use lexical or related SERP suggestions. This, my SEO friends, is that checklist. , messaging, media relations, and materials, etc. So today's session is to help you have a better handle on that once you have a list of those issues. In the fall of 2018 our CEO had a simple yet head-exploding request of the JotForm marketing and growth teams: Produce 100,000 words of high-quality written content in a single month. 1. You can type in a query. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. g. In today’s episode of Whiteboard Friday, digital marketing expert Amanda Milligan walks you through the three parts that make up a content funnel for building. Otherwise, your relevance and your conversion get really hard. Convince key players that change is important. See the end of this post for an important prediction. The image caption. Total SOV = 127. What I'm going to give you here is a methodology for how you can set your team and yourself up for success, in 2016, with a great metrics dashboard that shows you how things work through your funnel. The reporting phase. Watch the traffic roll in. While business owners and marketers can be part of the conversation in big spaces like review. 4. Whether you're just getting started, figuring out how to fill in knowledge gaps, training your team on SEO fundamentals, this is the Whiteboard Friday episode for you! With over a decade of experience in the SEO space, Moz’s head of content, Jo Cameron, dives into her own learning journey and talks through everything from understanding your. The most visible aspects of the change to customers are two-fold: 1. The Alleged $7. 4. It was starting at about mid-November. Follow your profile links. com and . 1 is in alpha testing as I write. If the goal is to deliver emails that consistently get responses, your brand must first focus on being authentic, sincere, and empathetic, putting the needs of the person on the other. So the people you plug in here should tend to be competitors that tend to target the same audiences. They also like to see high-quality pages, not just sources, domains but high-quality pages. So when you're coming up with ideas in the ideation process, try and look for ones that you can repeat over and over again. Emotional took a softer and “fluffier” approach. Photo via Pixabay. New Releases Get the scoop on the latest and greatest from Moz. On the other hand, some snippets are very short because their Meta Descriptions are very short. Fortunately, there are several ways to take advantage of this SEO domination for your own benefit. You start with your main topic, and what you'll get as a result is a bunch of. If you are a larger e-commerce site with thousands or millions of pages, you can group these into categories or by page type. It is my great pleasure to announce the release of Moz's third guide for marketers, written by the inimitable Paddy Moogan of Distilled: We could tell you all about how high-quality, authoritative links pointing to your site benefit your standing in the SERPs, but instead we'll just copy the words straight from the proverbial horse's mouth. Moz Local Raise your local SEO visibility with complete local SEO management. C. Go ahead. But I want to go over the basics so you can start to get an understanding of the process that will help you win with keyword research. I would urge you to design generally with the searcher in mind and if you can fit in the business goal, that is ideal.